Loot press kit

Everything on this page may be used freely in coverage. Last updated June 23, 2026.

Loot is a camera for collecting the real world — point it at anything you love and it joins your collection. A social network for stuff, not selfies.

The story

Loot is a camera for the stuff you love. Snap anything — a sneaker, a houseplant, a mushroom in the woods — and Loot recognizes it, lifts away the background, and drops it into a collection as a clean sticker. Collections sort themselves; there's nothing to fill in. Invite a few friends into one and your phone buzzes whenever they add something new — a social network for stuff, not selfies. Loot is free, works without an account, and any collection can be published to the web with one tap. Built solo by Marc Köhlbrugge, founder of BetaList.

Three ways to tell it

1. It changes how you see the world. Loot turns an ordinary walk into a treasure hunt — you start looking closer, noticing the things around you, and collecting the real world instead of scrolling past it.
2. A real-life Pokédex — for your interests, not just birds and plants. Other apps gamify spotting the usual suspects. Loot bends to whatever you're actually into: wardrobes, ceramics, traffic cones, flea-market finds — broader and weirder than the typical spotting app.
3. A social network for stuff, not selfies. No feed, no likes, no algorithm — just a few friends, a shared collection, and a buzz in your pocket when one of them finds something.

Features

Auto-sorting collections

Snap a photo and AI files it into the right collection on its own.

AI background removal

Every capture is lifted into a clean sticker — a styled catalog, not a camera roll.

Map of every find

See everything pinned exactly where you found it: a travel diary made of objects.

Loot with friends

Collect together and get a buzz the moment a friend adds something new.

Export as posters

Turn any collection into a shareable poster, backgrounds and styling included.

Cloud or on-device AI

Cloud AI by default for the sharpest results, or switch to fully on-device so photos never leave your iPhone.

Quick facts

Quotes you can lift

"A friend told me he and his girlfriend collect traffic cones. Different colors, with stripes, without stripes. That's when it clicked: everyone has a weird thing they collect — there was just never a good place to keep it."

Marc Köhlbrugge, founder

"Social apps became feeds of strangers performing. Loot is the opposite: a handful of friends, the things they love, and a little buzz in your pocket when one of them finds something great."

Marc Köhlbrugge, founder

"I carried this idea around for years. With the latest AI coding models I went from that idea to a polished app in a matter of days. That's the part that still feels like magic to me."

Marc Köhlbrugge, founder

Visual assets

Everything here is cleared for editorial use. Need something specific — a different crop, a device frame, raw footage? Email Marc and you'll have it within a few hours.

Collection posters

The full set. Tap any poster for the full-resolution PNG.

Screenshots

Sticker cutouts

Transparent PNGs, ready to drop straight into an article or thumbnail.

App icon

Founder & contact

Marc Köhlbrugge is an indie maker based in Portugal. He bootstraps all of his products without outside funding, including BetaList (startup discovery, since 2010), WIP (a community of makers shipping in public), and Startup Jobs. Loot is his second camera app, after Yay, which reimagines your photos with AI filters — the common thread is delightful camera apps that get you off the feed and out into the real world. He's building Loot solo and in the open, sharing every step with 80,000 followers at @marckohlbrugge.

Press contact: marc@hey.com — interviews, demo walkthroughs, usage numbers, or custom quotes. Replies usually within a few hours. You can also reach Marc on X at @marckohlbrugge.